Company Tips

Today's guest post comes from JivoChat.

Trying to pitch a new partner marketing program within your company is daunting but important. Here are some tips to help make the conversation successful.

We understand that managing a partner marketing program on your own can be hectic. Today we outline why automating the process is the next step toward growth.

Make sure you set your first partner marketing program up for success!

It's crucial to pick the right metrics to track your partner program's success.

In this post we’ll cover the 3 most important components of a partner marketing program - people, strategy and support - to help you define and measure success for your program.

Choosing the right partners, and making sure they fit with your product and market - is essential for creating a program that not only works — but scales.

How can you use partner marketing to grow?

Black Friday and Cyber Monday are the perfect time to generate serious partner sales - if you plan ahead and give partners extra time!